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Directions4Partners Virtual Conference 2020

Partner Economics Covid Impact Study

Date: Wednesday, November 4, 2020 | From: 10:45:00 to 11:30:00 | Room: MADRID

It seems clear now that the pandemic won't end tomorrow, nor will the recession it triggered. The question is, how do we all best deal with that going forward?
This year, Partner Economics’ annual Study dug into the impact the Covid-driven economic decline has had and addressed the following pressing questions:
• how has Covid affected short-term Partner profitability?
• how have Partners mitigated this impact?
• what are the long-term impacts of Covid likely to be?
• what actions should Partners take to reconfigure their businesses?
Attend this session to gain valuable insights on these questions and more, hear the impact from around the world and think about what this means for 2021

Speakers:

Dana Willmer

Dana Willmer

Partner - Partner Economics

Bio: As a co-founder of Partner Economics, Dana has been a driving force behind Cloud adoption for both software publishers and their channel Partners over the last decade. In that time, he has provided strategic advice to scores of Microsoft Partners of all types, globally. He is the also the author of numerous Cloud SureStep assets and Cloud Profitability Models that are in widespread use across the ecosystem. More recently, his proprietary research among early movers in the Cloud has chronicled the 'best practices' that have been proven to accelerate Partner business model transition, reduce the attendant risk, and build shareholder value.

 George Brown

George Brown

Partner - Partner Economics

Bio: As a co-founder of Partner Economics, George is accomplished and forward thinking with over 30 years’ experience strategically propelling Microsoft partner businesses forward. A thought leader and pioneer in the areas of Partner Business Model and Cloud Transformation, George has worked on strategic projects with Microsoft and Navision since 1997. George has also held senior roles including CEO of Aston Group NA, board member of several ISV’s and large-scale VAR’s and most recently was Chief Revenue Officer for Jet Global, the world’s largest Microsoft Dynamics ISV by unit volume. Having been involved in more than 100 sales and purchase of related Microsoft Dynamics partners, he knows where the value lies in these businesses. A strategic thinker, his expertise has been utilized to create significant bodies of work, including the channel transformation strategy for Microsoft’s partner ecosystem Cloud transition. George is the architect and contributing author to their Road 2 Repeatability framework and courseware, designed to help Microsoft partners accelerate their business model transition. Adept at anticipating changes in the market, George has also developed innovative and cutting-edge sales and marketing approaches which help partners keep pace with the evolution in their clients’ buying behaviors.