Skip to the content

Directions4Partners Virtual Conference 2020

The power of many – Befriend the 800 Pound Gorilla

Date: Thursday, November 5, 2020 | From: 13:45:00 to 14:30:00 | Room: PARIS

The expression '800-pound gorilla' is often used when referring to Microsoft and I can assume to other big players in the industry. Often as an analogy for an organization that is too big to influence.

"Where does an 800-pound gorilla sit?"
"Anywhere it wants to."

This riddle illustrates well the concept.
The expression, or a similar one, is used at a local level when partners deal with the subsidiaries, at regional level, when dealing with the regional leadership, and at international level whenever we try to get some attention from corp.

But we know for a fact that even 800-Pound organisms need and nurture symbiotic relationships with smaller organisms. Finding the spot where that symbiosis occurs is what is sometimes difficult. And for Microsoft Dynamics partners, maybe even more difficult.
Helping you befriend the gorilla is our goal, as an association of Microsoft Partners spanning 4 continents and more than 40 countries. Come listen to how we approach it and where you can find value for yourself.'


Sergio  Baptista

Sergio Baptista

President - IAMCP

Bio: President of IAMCP - International Association of Microsoft Channel Partners, the world's largest community of Microsoft Partners. Our focus is on creating opportunities for partners to develop their businesses by connecting with other partners both locally as internationally.