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Directions4Partners Virtual Conference 2020

The five most important lessons every CEO must learn about Digital Transformation!

Date: Wednesday, November 4, 2020 | From: 13:45:00 to 14:30:00 | Room: PARIS

Today’s customers don’t complain anymore. If their vendors are not performing well enough, they simply switch. Digital Transformation is a great opportunity for all companies worldwide to rethink the position of their customers. To create business models that contribute maximally to customer happiness. And to select an IT platform that support all this. Unfortunately, survey’s show that the vast majority of all CEO’s in the world still believe that Digital Transformation is 'just another IT project'.
In this session you’ll pick up what the most important lessons are that CEO’s must learn about Digital Transformation. I will explain how you can be their teacher and inspirator. And which benefits this will bring in terms of traffic, leads, new services and additional deals. This definitely is a session you don’t want to miss!


Guus Krabbenborg

Guus Krabbenborg

Owner - Dynamics and More

Bio: Guus Krabbenborg is a highly-experienced business trainer and consultant with a well-earned reputation in the international Microsoft Dynamics arena. He has managed and co-owned several software companies and was Sales Director for Navision Software in The Netherlands. Guus is co-founder and co-owner of QBS Group, the successful Value Add SMB Distributor for Microsoft Dynamics 365 partners in the EMEA region, that support 600+ Dynamics partners in 20+ countries. Over the last 15 years Guus has delivered inspiring business training and presentations to hundreds of Dynamics partners and end-users all over the world. During the last years with a focus on business transformation and digital transformation. Recently, Guus started a fresh new company called Dynamics and More. This company supports Microsoft Dynamics partners and their customers with high impact services in the domains of Strategy, Digital Transformation, Organisational Change, Marketing, Sales and Project Success. Guus also is a member of the Partner Advisory Council for DIRECTIONS4PARTERS – the community of D365 partners in the EMEA and ASIA regions. Finally, Guus is a frequent speaker at various international Microsoft events like Inspire, eXtreme365, DIRECTIONS and SUMMIT. His approach is perceived by both customers and partners as inspiring, creative and provocative – but always entertaining.