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Directions EMEA 2022

Microsoft presents: AppSource marketing best practices presented by ISV Development Centers

Date: 11-11-2022 | From: 11:15 to 12:00 | Room: Hall F

In the past few years, the ISV Development Centers have supported dozens of ISVs in bringing their Apps to AppSource. In this session, you will learn tips and tricks which will provide you more visibility on your apps.

Speakers:

Karina Nielsen

Karina Nielsen

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Bio: Karina Nielsen is a senior leader and executive in Dynamics. She has served as CEO in ERP for the past 25 years. Karina has proven success transforming Microsoft partner strategy into business success. Her experience covers marked, business & organizational leadership, driving sales and business growth within digital transformation, and managing the strategic & operational growth within an organization. At Ciellos, Karina is looking to impact the speed of digital transformation with Dynamics365 and bringing high level consulting and services to partner and customers in the ERP space. Her focus is always on results - and customer plus people centric solutions. She has a proven track record of developing highly motivated & efficient management teams where business success comes from the individual being successful and empowered to influence and effectively take informed decisions while feeling responsibility towards the entire business. Trust is key!

Kurt Juvyns

Kurt Juvyns

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Bio: Prinicipal program manager focusing on ISV Success

Sharka Chobot

Sharka Chobot

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Bio: Sharka Chobot is the creator of the CRM product category (1995) and Chief Impact Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model. Sharka is