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Directions EMEA 2022

Why you cannot neglect B2B e-commerce as ERP partner

Date: 09-11-2022 | From: 12:15 to 13:00 | Room: Hall 1

B2B e-commerce is now the most used sales channel in the post-COVID era. Outperforming even phone or email. But how can you leverage the investments done in the ERP of your customers to deliver a state-of-the-art B2B e-commerce platform? That’s where ERP driven e-commerce comes in. Join Armand and Luisa’s session to discover the benefits for your customers, your customer’s customers, and for you as a partner. By using practical examples, customer stories and more than 10 years of combined experience in B2B, you’ll no longer be in doubt about B2B e-commerce as an essential sales channel.


Armand van den Bos

Armand van den Bos


Bio: As experienced B2B e-commerce Sales Manager, Armand has worked with both small and large makers and traders in many different countries to unlock their full potential via digital transformation. With storytelling as his core skill, he can explain like no other how e-commerce can enable companies to work more efficiently, generate more turnover and offer a better customer service. Armand has been with Sana Commerce more than a decade and has many practical examples of Sana customers use e-commerce to reach their full potential.

Luisa  Groger

Luisa Groger


Bio: Having a background of working in luxury hotels all over the planet, Luisa looks at the world of e-commerce with a fresh pair of eyes, always keeping her main goal in mind: Customer Convenience and Centricity. Almost doubling the conversion rate of partner deals in her region, the numbers proof her point: sales is only the outcome of the most important goal – building a trusting relationship with our partners.