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Directions EMEA 2022

Boost your sales by data driven customers

Date: 09-11-2022 | From: 15:00 to 15:45 | Room: Hall E

Digitalization is not a technical necessity but a change of thinking. What If decision makers can get complex insights in a pretty comprehensible format? What if decision makers can always trust the figures? What if decision makers can get his data whenever they need it? They can decide faster and better. The outcome: Increasing customer success and increasing investment in digitalization. To achieve this, customers need to change their data use behavior. Instead of get data and find anomalies, see anomalies first and investigate the related data only. Data grows exponential. Time consuming bottom-up analysis will not be an option soon anymore. Keep your customer successful. I explain how to encourage a customer to become data driven.


Andreas Koblischke

Andreas Koblischke


Bio: I have been involved in the development of enterprise resource planning systems and the evaluation of operational data since 1995. Since 1999 I am self-employed and since 2003 shareholder and managing director of datenkultur GmbH. Starting in 2006, I was instrumental in establishing the Jet Reports product in the German market. In the following years I extended my knowledge to Dynamics, data warehouse, analysis services and Power BI. I always keep my knowledge up to date on these topics. I regularly publish articles on these topics and am often invited as a speaker.