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Directions EMEA 2022

Eliminate the risk of project failure with effective change management

Date: 11-11-2022 | From: 12:15 to 13:00 | Room: Hall Y4

Microsoft Dynamics 365 Business Central implementation or upgrade projects mean significant technological changes for an organization. They are complex and collaborative tasks that involve various stakeholders. Well-known project management frameworks are beneficial in achieving technical requirements or project milestones. However, the biggest challenge might be to live up to users’ expectations and deliver significant improvements to their daily work routines. The ultimate success of Business Central implementation or upgrade projects depends on how users accept and adopt these changes. Thus, to implement such a project successfully, change management becomes a vital part of the project management plan.

This session will introduce and describe the key concepts behind change management and how they can be incorporated into project management. You will learn how the objection handling technique can help you drive user acceptance and increase user adoption to prevent project failure and let you benefit fully from your newly implemented Business Central solution.

In this session you will have the possibility to learn about:
• Change management and the main elements of its process.
• Effective objection handling when implementing the Business Central solution.
• How to manage and overcome resistance to changes in an organization.


Zydra Tubelyte

Zydra Tubelyte


Bio: Zydra brings almost two decades of an extensive project, program, and portfolio management experience in the Dynamics software industry. Having a wide knowledge of program leadership, designing, and managing portfolio and project management frameworks, Zydra has demonstrated her capacity to lead many complex and business-critical implementation projects successfully. In her current role, she provides best practices and hands-on assistance to colleagues in managing various projects, as well as developing and implementing company-wide practices for product management, customer experience, and quality assurance.