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Directions EMEA 2022

Sales and Marketing Alignment in a post-Covid era

Date: 10-11-2022 | From: 16:15 to 17:00 | Room: Hall D

In this session we will review why is it important for your business that sales and marketing work together as one team.

We will discuss the impact of covid on sales cycles and how buyer 2.0 opens a new paradigm and changes the way we sell and market Business Central and our services.

In addition, we will identify common points of tension between sales and marketing teams and offer advice on how you can overcome them to maximize your sales and marketing alignment strategy.

Speakers:

Noemí Fortón

Noemí Fortón

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Bio: After working as a marketer in cultural enterprises, an unexpected event inspired Noemí to get deeper into new mkt strategies for product-based and SaaS companies and for 3 years she has been Revenue Manager at Triangle. In her day-to-day she focuses on supporting a multidisciplinary team that works on sales, marketing and customer success, to define, launch and execute the growth strategy of the company. When she is not thinking about the next posts for the editorial calendar, recording videos for YouTube and looking into revenue metrics, she is likely to be reading, cooking or enjoying some time with friends.

Rachel Horton

Rachel Horton

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Bio: Rachel has over 20 years finance experience and is Head of Customer Engagement for Bam Boom Cloud. In her role, Rachel focuses on making the very best Microsoft Cloud technology simple to implement and effective and accessible to SMB organisations so they can innovate and transform. Her team do this by offering low cost, fixed price, fixed scope technology solutions specifically designed for SMBs, sold directly to customers or through our network of global partners. She is passionate about building strong relationships in the Microsoft Partner community to improve customer experience and drive growth. Outside of work, Rachel is a taxi driver for her two daughters and also enjoys exercising, bike riding and eating out with friends and family.