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Exclusive Dynamics Leaders’ Summit – 7-8 November 2022

By Sharka Chobot, Mark Stuyt and Emily Stone from Neural Impact

Why a Leaders’ Summit?

Dynamics business leaders have never had more to think about with the fast pace of change across every area of the business and a challenging economy. Openly sharing struggles, successes and strategies continues to be one of the highest rated experiences at Directions. To formalize a more structured way for leaders to share best practices with each other in a private, safe environment, Directions4Partners is delighted to announce the first Dynamics Leaders’ Summit to be held in Hamburg on Monday 7th – Tuesday 8th November. Watch this video to hear from Sharka Chobot, Chief Transformation Officer at Neural Impact, to hear a bit more about what topics will be covered.

Details for the Leaders’ Summit

  • Dinner at 5pm on Monday 7th November
  • Tuesday 8th November: separate full day sessions for CEOs/Dynamics Practice Leaders and Professional Services leaders & a half-day session for Marketing & Sales Leaders
  • On Friday the 11th November we have a session for you to re-meet and share your conclusions from the main conference
  • Each workshop facilitated by a Neural Impact Strategist
  • SI’s & ISV’s welcome
  • Small and Intimate event, restricted to 50 participants
  • Fee of €2000 per person, including entrance fee to the conference & private dinner.
    If you already bought your full conference pass, you can select 'Leaders' Summit 2022 only' for 1.000€ in the ticketing tool. 


Who should attend? 

If you are open to sharing and challenging your thinking and want to collaborate with the world’s foremost partners on common challenges, you should not miss this event. If you are not comfortable actively working together to solve the biggest challenges facing our ecosystem and want to keep doing exactly what you do now, please do not sign up and stay at home, suggestions explored here are likely to threaten ultra-high blood pressure or trigger early retirement!

We are restricting registration to the organisations bringing 5 or more attendees to Directions EMEA 2022 and to those who are willing to actively disclose and share with their peers. We are also allowing only one person from each organisation to register for each of the persona specific meetings.


Register now to secure your place


For the Leadership Summit, we are welcoming you at the Radisson SAS.

  • 17:00 - 18:00: Start Leadership Summit
  • 18:00 - 20:30: Dinner
  • 09:00 - 11:00: Leadership Summit
  • 11:00 - 11:30: coffee break
  • 11:30 - 12:30: Leadership Summit
  • 12:30 - 13:30: Lunch
  • 15:00 - 15:30: coffee break
  • 15:30 - 17:00: Leadership Summit

Neural Impact

For 15 years Neural Impact has been helping thousands of technology firms around the world transform to a SaaS business model. Engage with us to learn how you too can accelerate your cloud customer acquisition.

Sharka Chobot, Chief Transformation Officer

Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
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Mark Stuyt, Chief Executive Officer

Mark is the founder of Neural Impact, a boutique consulting agency that helps clients embed emotional differentiation in their sales and marketing motions. Mark’s deep understanding of the unconscious buying process, coupled with over 25 years of award winning sales excellence results in a contrarian prospect engagement model that truly aligns with today’s radically different buyer behaviour. With over 25 years of sales and sales leadership experience, Mark has held senior channel and direct sales positions with Computer Associates, Pivotal CRM, PeopleSoft, and SAP, where he consistently distinguished himself as a top producer. For the past ten years, Mark has worked exclusively with the Microsoft ecosystem working with Microsoft Dynamics partners worldwide. Mark’s unique understanding of behavioural economics, customer buying psychology and strategic selling have resulted in significant change throughout the global Microsoft sales ecosystem. He is a regular contributor to many business publications and a frequent guest lecturer at numerous colleges and universities.
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Emily Stone, Marketing Consultant

Emily leverages her 16-year sales and marketing career at Microsoft where she worked in the UK, US and globally to help partners transition to an optimal SaaS sales and marketing strategy and to accelerate and lower their cost of customer acquisition. Having led the Dynamics Partner Marketing strategy globally beginning in 2013 she is able to help partners closely align their growth goals and go-to-market strategy with Microsoft’s and effectively differentiate and position themselves in the Microsoft ecosystem. Emily is based in the UK and is Neural Impact’s Senior Marketing Strategist. 

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