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See you in Hamburg?

Directions EMEA 2022

We are happy and exited to announce that Directions EMEA 2022 will be organised in from 9 - 11 November in Hamburg, Germany.

Are you ready for the 15th edition?

We are super exited and hope to see you all again in Hamburg!
Even more because it's going to be a magical edition, our 15th edition.
And we are keen to make it our best. So far. ;-) 



Directions EMEA 2022 will be organised from 9 - 11 November, 2022.
Please don't forget to block our Welcome Reception on Tuesday 8 November, the perfect occasion to say hi to your old friends or meet some new!


Make sure you collect your conference badge at the entrance hall (ground floor) on:

  • Tuesday 8 November from 18:00 - 20:00, during welcome reception
  • Wednesday 9 November from 7:30 - 9:00, before the Keynote on day 1

Convention Center

CCH - Congres Center Hamburg
Congressplatz 1
20355 Hamburg - Germany 

Flights - International airport

Hamburg or HAM. Roughly 60 different airlines link Hamburg directly with about 130 national and international destinations. The commuter train system ("S” train system) will take you to the CCH – Congress Center Hamburg quickly in an eco-friendly way. The commuter train departs directly from the airport and takes half an hour to arrive at the CCH. You may also take a taxi or use MOIA, the new ridesharing service for Hamburg. The trip by car takes only 20 minutes in normal traffic. 

Hotel - Accommodation

Great news! In Hamburg, all hotel accommodation will be organised again by a central booking engine, where you can book your hotel close to the convention center. 

Follow this link to go to the booking system for Directions EMEA 2022!


For now, we can share this preliminary schedule with you: 

Tuesday 8 November
  • 18:00 - 20:00 Welcome reception in Entrance Hall

Wednesday 9 November
  • 9:00 - 11:00 Microsoft Keynote 
  • 11:00 – 18:00 Sessions, Extended Sessions, Roundtables, Trainings, Townhalls
  • 9:00 – 20:00 Expo, Expo Theatre
Thursday 10 November 
  • 9:00 - 11:00 Microsoft Keynote
  • 11:00 – 18:00 Sessions, Extended Sessions, Roundtables, Trainings, Townhalls
  • 9:00 – 19:00 Expo, Expo Theatre
  • 17:15 –18:00 Country sessions
  • 19:00 – 01:00 Community Party
Friday 11 November
  • 9:00 - 15:00: Directions Powering up Keynote, Sessions, Extended Sessions, Roundtables, Trainings, Townhalls
  • 9:00 - 15:00: Expo, Expo Theatre


Directions4Partners seeks to create a respectful, enjoyable and safe learning and networking experience for everyone. Accordingly, all participants are expected to show respect and courtesy to others within all conference environments and conference-related social environments. 

This Code of Conduct outlines the expectations for behaviour as members of our community. All participants, speakers, sponsors, vendors, and volunteers are required to abide by this Code of Conduct to participate in our community 

We are dedicated to providing a harassment free experience to everyone in our community regardless of gender, gender identity, age, race, sexual orientation, disability, physical appearance, ethnicity, national origin, religion.  

We do not tolerate harassing behavior in any form, verbal or written comments, intimidation, stalking unwarranted images, recording, inappropriate contact or unwelcome attention.  

If a community participant engages in harassing behaviour, the event organisers may take any action they deem appropriate, including warning the offender or immediate expulsion from the event or venue without refund. 

Report an incident 

Please report any concerns to the immediate attention of our board members. You can reach to us via email at: We will make sure you get the help you need. 

For questions or feedback regarding this statement, please contact

The focus will be on the new release of Business Central, efficient use of the new development environment, the cloud infra-structure and the Power Platform. Plus Microsoft initiatives to support partners and future road-maps. And networking, of course! 

Join the conference to:

  • Gain first-hand knowledge about Dynamics 365 Business Central and The Power Platform.
  • Innovate your business to successfully deal with technological requirements, and new pricing and sales policies
  • Offer customers outstanding extensions, innovative solutions and apps in AppSource using Business Central, Azure Services, Microsoft Power Platform, AI and Machine Learning
  • Collaborate with Microsoft and other Dynamics partners worldwide to enhance your offerings and SMB market presence

Join Directions EMEA 2022 in Hamburg on November 9 - 11, 2022

Directions EMEA 2022 will cover all the aspects of your Dynamics business, providing you with comprehensive knowledge and networking opportunities at all levels, including Executive, Technical, Development, Marketing, Sales and Operations. 

It is a must-attend event for:                                       

  • Dynamics partners (including all Dynamics 365, former Dynamics NAV, CRM, Office 365, Windows Azure partners) focused on winning opportunities by speeding up the transition to the cloud model 
  • All Microsoft partners focused on Microsoft Dynamics 365 Business Central in their offerings
  • All Microsoft partners  focused on new customer engagement apps: Dynamics 365 for Sales and Marketing
  • Partners enrolled in the CSP program
  • ISVs interested in learning about new development tools and how to create apps and extensions for AppSource
  • ISVs and Service providers that offer their solutions to Dynamics partners and wish to build or expand their network
  • All partner companies oriented to nourishing new opportunities by means of collaboration, building knowledge and a common business vision.

Attending Directions EMEA 2022 ensures a competitive advantage in the SMB market. It helps you as a partner to reinvent your business model to quickly respond to digital transformation and customers’ expectations with the most innovative and efficient solutions.

Sessions will provide unique access to the latest knowledge that updates, including:

  • The update on the Roadmap for Dynamics 365 Business Central,
  • The Modern Client and best practices for developers incl. Visual Studio Code and AL 
  • The upgrade of existing NAV customers to Dynamics 365 Business Central
  • Customer engagement apps: Dynamics 365 for Sales and Marketing
  • Technical and implementation issues of Microsoft Dynamics 365  Business Central, and former NAV versions
  • ISV solutions and offerings, technical and marketing validation on AppSource
  • Strategies for successful marketing & sales of Dynamics 365 Business Central
  • Business models for Dynamics 365 Partners, including Cloud Solution Provider and ISV Embed (Cloud) programs

Increased focus on the Power Platform and AI

  • The Power Platform offers new opportunities for Partners to help customers with their digital transformation. Expect an increased focus on the Power Platform including Power Apps, Power Automate (Flow) and Power BI, with many in-dept sessions and workshops. 
  • Integrating Business Central data and data collected outside Business Central with AI help customers get a intelligent future views of their business and again a great Partner opportunity to engage in and stay valuable.

By Sharka Chobot, Mark Stuyt and Emily Stone from Neural Impact

Exclusive Leaders' Summit

Dynamic’s Leaders have never had more topics to think about with the fast pace of change across every area of the business. To provide a structured way for leaders to share best practices in a private, safe environment, Directions 4 Partners is delighted to announce the first Dynamics Leaders’ Summit in Hamburg on Monday 7th – Tuesday 8th November. 

Shine at the Directions EMEA Awards hall of fame!


With our awards we are honouring partners who've done something extraordinary in our beloved Dynamics Community and wanted to share that with us. After two very successful editions in Vienna and Milan, we decided to step up our game in Hamburg this year.

On top of the very well known Community Awards we are launching this year our Women in Dynamics Awards


Can I bring more furniture or roll ups to our booth?

  • We do not reccommend it. We try to unify the space and give the same conditions to each exhibitor (of the same level of sponsorships). If you bring anything, please remember – you can’t exceed the given space and you can’t interfere in other’s sponsor view.

Can I bring own food to our booth?

  • If it’s only „cookies“ for you and your colleagues from the same company, then no problem. But if you're considering to do popcorn or an ice-cream cornet at your booth for all the attendees, then please don’t. CCH Conference Center has strict rules regarding food in the building and this is not allowed.

Can you share a list of attendees with me?

  • Because of GDPR and privacy regulations, we are not able to share any details regarding our attendees. Not even with our sponsors, sorry! Please be aware that if companies are reaching out to you to sell our list of attendees, this is a hoax because they do NOT HAVE access to our data. But we are more than happy to share an overview of our amazing sponsors and partners, have a look at our sponsor page

What can we place in the ISV Kiosk?

  • It’s up to you to decide whether you prefer a flyer, brochure or small gift with your company logo. Please just keep in mind that the size should be no bigger than A4. If you prefer to send this material in advance, please check the pdf called Deliverables we've sent to our sponsors.

When can we come to set up our booth?

  • We encourage you to attend Sponsor‘s meeting at the Congress Centre in Hamburg and we look forward to meeting you at the Entrance Hall on Tuesday 8th November at 4:45 PM. You will be introduced to our Team members who are there to help you for the duration of the event with basic information and booth handover.  
    Between 17:00-20:00 you will be able to decorate and personalise your booth to make sure you are ready for kick-off on Wednesday morning. Please be aware that only 2 persons per company are permitted entry to your booth between these times as the Expo area will remain closed for Tuesday evening.

If I'm not able to attend, can I transfer my attendee pass to someone else?

  • Yes, this is possible, attendee pass is transferable.


What is the language of the conference?

  • English is the official language. All sessions (except for Country sessions) are in English.


When vegetarian, glutten or lactose free, will there be an option for us to eat?

  • There is always a vegetarian option in our menu. If you have any specific needs such as gluten or lactose free, please let us know in advance.


Can you share a list of attendees with me?

  • Sorry, but we don’t share any details regarding our attendees. But we are more than happy to share our amazing sponsors and partners, their list is available here – link to website.


How is the Conference App called and when will be released?

  • The app is called Directions Events and will be released soon. 


When should I register?

  • We highly recommend to do this asap, but at the latest on November 1st. 
  • Please register yourself and everyone from your company to avoid queuing on site.
  • Make sure you provide the correct information. During registration there are fields called „Display flieds“, those will be printed on your badge.


When and where can I pick up my badge?

  • You can pick your badge on Tuesday between 6 – 8 PM during Welcome reception which will take palce in the Entrance Hall and we highly recommend that to avoid queuing on Wednesday morning.

And of course, you can come on Wednesday at the registration in the Entrance hall between 7:30 – 9:00 am before Keynote 1. To make this as fast as possible, please prepare your ID card and choose the correct line (badges will be in alphabetical order).


Is there any accommodation provider we might use?

  • Yes, we cooperate with optiMICE (Hotel for Events), their booking agent is available via this link.
  • The closest hotel to CCH Conference Center is Radisson Blu. But you can of course use any other platforms such as etc. We don’t have any special contracts concerning hotel accomodation.


Why do we have to pay VAT?

  • We can not invoice you without VAT - According to EU law we have to charge German VAT since the “service” is delivered in Germany – but you can reclaim it against our German VAT number on the Invoice.

Directions EMEA 2022 Pricing

GROUP DISCOUNT - 5% on 5+ attendees, 10% on 10+ Purchases (same purchase)!

Attendee pricing Directions EMEA 2022

Super Early Bird

From now until June 30, 2022.

Not available anymore

999 EUR

Early Bird

From July 1 until August 31, 2022.

Not available anymore

1,199 EUR


From September 01 until November 6, 2022. 

Not available anymore

1,299 EUR

Thank you to our sponsors

We would like to thank the sponsors of Directions EMEA 2022.
For more information, please have a look at our sponsor page!

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