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Directions ASIA 2023

Microsoft presents: Capture the SMB opportunity with marketing tools

Date: 28-04-2023 | From: 14:10 to 14:55 | Room: Galaxy 2

Business Applications represents an $133 Billion total addressable market across Small and Medium Sized Organizations. With the recent announcements around AI and advancements in integration across the Microsoft platform, partners have a compelling reason to act and grow your revenue and stickiness across existing Biz Apps, Modern Work and Azure customer base. Attend this session to learn about the marketing tools, resources and campaigns that can help you win with a Better Together story.


Keith Overa

Keith Overa

Sr. Product Marketing Manager, Dynamics 365 Partner Marketing

Bio: As a part of the Cloud Marketing group at Microsoft, Keith leads partner ecosystem go-to-market strategy for the Business Applications product portfolio in the Customer Experience and Service categories. He works across Microsoft, and directly with partners, to enable profitable growth of cloud practices. Keith lives in Seattle with his family and enjoys sports, sailing, flying, and coffee.