Directions ASIA 2023

Sharka Chobot

Chief Transformation Officer, Neural Impact

Bio: Sharka Chobot is the creator of the CRM product category (1995) and Chief Impact Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model. Sharka is