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Directions ASIA 2023

Low-cost high-impact: creative ways to market your products on a small budget

Date: 28-04-2023 | From: 11:30 to 12:15 | Room: Air

So, you've got an idea for your next winning product. Maybe you've even brought it to life. Congratulations! And now what? It is great if you have unlimited $$ to spend to promote your product and attract precious clients but what if you don't? Join me in this session and learn what are the options to spend reasonable amounts on marketing and yet have the highest win rates in sales.


Ugne Kontare

Ugne Kontare

Chief Inspiration Officer at SOFT4

Bio: Ugne Kontare is a Chief Business Development Officer, representing one of the most successful cloud-ready companies in Europe, Softera Baltic, Partner of the Year in Lithuania, 2022. Having developed multiple solutions under the SOFT4 brand, several of which has successfully gained the market share and partners' recognition, while several were killed after years of development, Ugne is ready to share the lessons learnt along the way on how to build and manage products that sell. With a background in the SMB sales and leadership, Ugne’s career expands over several industries, most of time dedicated to Microsoft Dynamics. With over 15 years of experience in various roles, such as Marketing, Sales, CEO, Business Development, Ugne shares her knowledge and tips on how to: - Build and manage an effective team; - Market and sell Microsoft Dynamics 365 BC in the cloud; - Develop and implement strategies launching and managing a software product – from analysis to profits.