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Directions ASIA 2023

The Power of Personal Branding

Date: 27-04-2023 | From: 15:10 to 15:55 | Room: Galaxy 1

How is personal branding described? Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you. Why is this important today? What success have I seen with this? How have I built up a following of well over 20,000 people on LinkedIn?

In this session I want to highlight the importance of personal branding when it comes to a business, as well as sales and marketing. How good personal branding really is about standing for yourself, your business and essentially commanding respect and confidence and how this can improve business growth long term. So many business owners overlook the power of personal branding and the truth is it's a great way to create a successful brand and even have other side effects such as improving company culture and promoting people within the business and giving them a platform as well as increasing trust for your business and improving the perspective when your "screened" online before a customer buys.


Mat Batterbee

Mat Batterbee

Pax8 - Global GTM Solutions Director

Bio: I am a Global Business Leader for all things Microsoft Business Applications. Building and running the global practice for Pax8 this is something I am incredibly passionate about. All things Dynamics 365, Power Platform and enabling partners to grow their practice and add more value to their customers. Coming from my Microsoft background I truly understand how Partners can use their Microsoft Partnership to their advantage. Saving time, effort and money to go to market faster and grow faster.